“COASTAL CROSSOVER” | INTEGRATED
Winnebago invites people to the ultimate bicoastal summer crossover all throughout six of the nation’s most popular national parks. East meets west, gathered around the campfire.
The best part of camping are the memories made from when things go wrong. Because not only did you make it out alive, but now you have a great story to tell.
DIRECT MAILER
The roadtrip will be announced through a personalized mailer where campers will be able to plan their trip and find where to book a reservation.
MICROSITE
The mobile microsite will help guarantee yourself a parking spot and track down where to find the most compelling storytelling location to camp at.
SPONSOR: WAZE
A partnership with Waze will help connect you with other traveling campers and pin point your Winnebago destination.
CREATIVE TEAM:
Art Direction: Emma Walls & Manuel Garcia Kastleman
Copywriting: Anne-Sophie Collier & Bella Stuart
Illustration: Sydney Aloe